中央圣马丁 & FreshBritain
- Innovated FreshBritain’s brand strategy process through qualitative research and human-centered design methods. Delivered a fully integrated set of tools, new practices and rituals, and a shift in company culture.
- 设计ed on-screen visual language and design style guide that was informed by user experience, 信息设计, 内部过程. Considered efficiency, practicality, and personality of the brand.
- Built a shared internal vision and managed company stakeholders, 学者, 设计师, 和策略师.
- Set project plan, deadlines, and objectives, and successfully reached and exceeded our goals.
- Maintained strong communication across multiple locations and teams. Shared complex problems and creative solutions through visual design including data visualization, 研究结果及见解, 品牌评价.
- Developed a brand personality test that quantified nuanced pieces of data that insightfully aligned with FreshBritain's philosophy of brand strategy.
Technologies: Adobe In设计, 表, 草图, Adobe Illustrator, Adobe Photoshop, 品牌设计
伦敦艺术大学
- Redesigned a university course diagram to communicate the transformative student experience.
- 设计ed supplementary tools that can be used to guide the student experience by helping reflect on the past and plan for the future.
- Aligned stakeholders in the the way they speak about their course to prospective students by equipping them with relatable content and language.
Technologies: 以人为本的设计, Information 设计, 插画家CC, 品牌设计
公共协作实验室
- 设计ed a unified visual language for the content of an 18-month research project. The project entailed facilitating collaborations between local government and design education.
- Developed the color palette, typefaces, photography treatment style, and extensive set of 60 icons.
- 设计了一套七本印刷书籍, 数字出版物, and workshop tools that together showcased insights revealed in the social research project.
- Created a set of visual planning tools that enabled less experienced participants to lead a complex and collaborative project.
Technologies: Basecamp, Photoshop CC, In设计 CC, 插画家CC
为什么不联系
- Conducted creative research for museum exhibition design and navigation signage projects.
- 设计ed print layouts for various publications and client industries.
- Collaborated with design team to develop concepts for design museums and cultural events.
技术:In设计 CC, 插画家CC, Photoshop CC
一个人
- Used market research to inspire identity and experience designs for a range of client industries.
- Created brand stories that inspired the logo and brand identity design of various clients.
- Used illustrations and photography to share ideas and potential success of brands.
技术:素描,插画家CC, Photoshop CC, In设计 CC
星火品牌屋
- 创建品牌从概念到生产, 包括标志设计, 品牌指导方针, 活动, 网站, 和出版物.
- Art directed photoshoots and commercials, including styling of wardrobe, props, and food.
- Developed brand positioning based on market research and client's goals for the future of the company.
- Collaborated with developers, creatives, vendors, clients and others.
技术:Adobe Bridge, Adobe Premiere Pro, Adobe After Effects, Adobe In设计, Adobe Illustrator, Adobe Photoshop
Publix超市
- Created concepts for seasonal 活动 for a regional supermarket.
- 设计ed 活动, including print ads, in-store merchandising, packaging, and photography.
- Art directed photoshoots and styled props including close direction of food styling.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe In设计
团队底特律
- Created the visual designs of global ad 活动 for Ford Motor Company.
- 与设计师、美术指导和文案密切合作.
- 设计ed full event identities including illustration and photo treatments.
Technologies: Adobe Illustrator, Adobe Photoshop, Adobe In设计