Lucas Toledo
Verified Expert in Design
Designer
Lucas has 11+ years of UX and product design experience with product startups and digital agencies. He has successfully helped build mobile and web apps, SaaS dashboards, and websites from ideation to launch. His projects have included in-depth user research, wireframing and prototyping, interface design, and developer handoff.
Work Experience
UX/UI Designer
Phybbit
- Styled the front-end in HTML/CSS within an Elixir/Phoenix framework (Ruby/Rails).
- Redesigned the SaaS dashboard UI.
- Designed new features and UX.
- Managed roadmaps and products from a design perspective.
UX/UI Designer
AppGrooves
- Redesigned the mobile UI to a new standard.
- Analyzed, wireframed, and sketched new features.
- Conducted user and stakeholder interviews.
- Provided use-case write-ups, usability tests, task creation, and report prioritization.
- Delivered design-to-development handoffs.
Lead Designer
Yarn Factory Media Agency
- Designed the website and all marketing materials.
- Audited UX/UI for eCommerce and app clients, working with in-house designers to implement changes.
- Researched and conducted usability testing for eCommerce clients.
- Developed in PHP/WordPress for website assets.
Senior UX/UI Designer
Mozio
- Redesigned the website platform UI and booking UX.
- Designed iOS and Android apps from concept to launch.
- Designed several internal tools and dashboards—a travel agent dashboard and whitelabel creation tool.
- Assisted front-end development of the new UI (Reactstrap).
- Designed several marketing materials as support for sales and partnership teams.
- Led a junior designer in internal and partnership projects.
Education
Master of Science Degree in Communication Research
University of Amsterdam - Amsterdam, Netherlands
Bachelor's Degree in Digital Design and Advertising
IADE University - Lisbon, Portugal
Coursework in English
University of Cambridge - Portugal
Skills
Tools
InVision, Figma, Zeplin, Draw.io, XMind, Proto.io, Sketch, Adobe Illustrator, Adobe Photoshop, Axure RP Pro, Asana
Languages
CSS, HTML
Platforms
WordPress, Mobile
Industry Expertise
Marketing, Transportation & Shipping, Travel & Leisure, Advertising, Restaurants & Dining, Food
Other
Product Design, Dashboard Design, User Research, User Interviews, Usability Testing, UI Specifications, UX Specifications, App UX, UX Design, UI Design, Mobile UI Design, Remote Work, Mobile UX Design, Financial UX, Blockchain, Phoenix, Elixir, Web Dashboards, Dashboards, Analytics, SaaS, Enterprise SaaS, Enterprise Design, Machine Learning, Ruby on Rails 5, UX Prototyping, Mobile Ads, Banner Ads, Digital Advertising, Clean Design, Web Platforms, Public Transportation, On-demand, Ticketing, Booking Apps, Responsive Web Apps, Web Applications, Qualitative Research, Design Systems, Routing, UI Maps, Iterative Testing, Iterative Design, Agile UX, Material UI, Android App Design, iOS App Design, Mobile UI, Mobile UX, Task Flows, Wireframing, Booking UX, Airport Transportation, User Stories, Low-fidelity Prototypes, High-fidelity Prototypes, Remote Usability Testing, Guerilla Usability Testing, Agency Websites, Responsive UI, Information Design, Web UX Design, Content Management Systems (CMS), Company Portfolio Design, Portfolios, Mobile Web, Web UX, Remote User Testing, Surveys, Mobile-first Design, App Store, App Store Optimization (ASO), Blog Design, Article Template Design, Information Architecture (IA), Project Management, Website Redesign, Navigation Design, Startup Consulting, UX Audits, UI Audits, Tablet UI, Tablet Design, Illustration, Startups, Presentation Design, Responsive Design, Food Illustration, Interactive UI, React, Notion, Research, Communication Strategy, Communication Design, Art Direction, Paid Advertising, English
Experience
Tools
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