自由创意总监|平面设计师
2013 - PRESENT
Freelance Work
- 担任众多中小企业项目的顾问和创意总监, 帮助公司制定创意战略, vision, and critical path. 建立、简要介绍并领导创意团队实现这一愿景.
- 为Google做过一个概念性的项目(在伦敦的MultiAdaptor)——利用新的有趣的互动技术，并在Google总部展示我们的概念.
- (在伦敦的Wordsearch)为手术刀设计了一个标志和视觉识别, 一座将改变伦敦天际线面貌的新摩天大楼.
- 概念化(而在格雷在伦敦)的广告活动，为雨果博斯和创造了一系列新的特别版包装的概念.
- 建立了各种各样的工作，已发表在一些书籍和数字平台.
- 为the Brand Identity和Victionary等公司进行采访, 以及Behance和The Dots的特写.
- (在巴黎期间)设计并监督“我们人民”的发展, a fashion, lifestyle, and travel online destination. The website was featured on SiteInspire.com.
Technologies: Adobe Suite, Art Direction, Advertising, Branding, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Adobe CC, Mockups, Digital, Creative Direction, Photoshop CC, InDesign CC, Illustrator CC, WordPress, eCommerce, eCommerce UI, eCommerce Design, Shopify Design, Logotype, Custom Logos, Wireframing, UX Design, WordPress Design, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Startups, Small Business Design, Grid Systems, Identity, Yoga, Coding, Typography, Fashion, Blogger, Jewelry, Travel & Leisure, Real Estate, Investments, UI Grid, Graphic Design, Social Media, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile, Software as a Service (SaaS), Data Visualization, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Apps, User Experience (UX), Web App Design, Stakeholder Interviews, User Flows, Design Workshops, Style Guides, Artificial Intelligence (AI), User Research, UX Strategy, Design Systems, User Journeys, Interaction Design (IxD), Pitch Decks, Presentation Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Newsletter Design, Illustration, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Fintech, Mailchimp, WordPress Themes, Communication Design, Infographics, Pitch Deck Consultant, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Web UX Design, Adobe Experience Design (XD), B2B, Website Builders, Fashion Design, Brand Logos, LinkedIn Marketing, Iconography, Color Schemes, Brand Identity, Investor Presentations, Mobile App Design, Digital Brand Identity, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, UI Prototyping, Consumer Finance, Stationery Design, Squarespace, Landing Pages, Webflow, Layout, UI Development, Pharmaceuticals, Health & Wellness, Biotechnology, UX Audits, Usability Testing, HubSpot, Consumer Products, Technology, iOS, Motion Graphics, Visual Design Language, Print Ads, Editorial Design, Professional Services, Government, Luxury Goods, SaaS, Packaging, Product Packaging, Project Management, Tone of Voice, Food & Beverage, Sports, Design, Environmental Graphics, Women's Health, Consumer Behavior, Healthcare, Illustrator CS5, Microsoft PowerPoint, Canva, Google Slides, Mining, Energy, Websites, Responsive Web Design (RWD), Beauty Products, AI Design, Merchandise, Agriculture, Small Business, Brand Positioning, Banking & Finance, Desktop, Design Leadership, Software, Collaboration, Product Discovery, Production Management, Fintech Design, Sketch, Figma, Landing Page Designer, After Effects CC, Typesettings, B2C Marketing, SaaS Design, Motion Design, Newsletters, Search Engine Optimization (SEO), UI Motion, Workshops, Icon Design, Consumer Packaged Goods (CPG), Sales & 市场营销，利益相关者管理，印刷营销
Senior Brand Designer
2022 - 2023
All Turtles Corporation
- 帮助监督全球生育护理提供商Carrot的战略品牌重塑.
- 与团队一起重新考虑和重新设计所有品牌接触点, including website, social, presentation templates, flyers, billboards, and more.
- 为初级团队成员提供指导和帮助.
Technologies: Visual Design, Branding, Figma, Slack, UI Design, Art Direction, Design Strategy, Web Design, Responsive Web Design (RWD), Marketing Design, Web UI, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, Logotype, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Creative Design, Posters, Grid Systems, Identity, Typography, Graphic Design, Social Media, User Interface (UI), Mobile Web Design, Web Fonts, Color Selection, Digital Branding, Product Design, Mobile, Data Visualization, Layout Design, Style Guides, User Research, Design Systems, Presentation Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Responsive UI, Color Palettes, Communication Design, Infographics, Brand Books, B2B, Brand Logos, LinkedIn Marketing, Iconography, Color Schemes, Brand Identity, Digital Brand Identity, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, Stationery Design, Landing Pages, Layout, UI Development, Health & Wellness, Motion Graphics, Visual Design Language, Editorial Design, Professional Services, Project Management, Tone of Voice, Design, Women's Health, Consumer Behavior, Healthcare, Illustrator CS5, Microsoft PowerPoint, Google Slides, Websites, Merchandise, Brand Positioning, Desktop, Design Leadership, Software, Collaboration, Production Management, Typesettings, B2C Marketing, Motion Design, Workshops, Icon Design, Sales & 市场营销，利益相关者管理，印刷营销
Innovative Branding Expert
2020 - 2021
French Florist
- 参与美国法国Florist的重新定位，这是一家全国性的花卉零售商.
- 贡献了所有的身份元素, including logo, typeface, color palette, and photographic art direction, as part of the rebrand. 然后我把这些应用到各种各样的项目上，从电子商务网站到包装和广告牌.
- 线框图的建议和整个UI的设计, 因为公司的电子商务平台是重中之重.
- 支持法国Florist团队与开发人员联络，确保网站设计达到高标准.
- 感言:“如果你有幸和他一起工作，我建议你不要错过这个机会." – M. Jacobson, CEO.
Technologies: Mobile Web Design, Logotype, Web Fonts, Color Selection, Branding, Luxury Industry, eCommerce, eCommerce UX, eCommerce Design, eCommerce UI, eCommerce Web Design, Digital Branding, Posters, Grid Systems, Identity, Typography, Graphic Design, Social Media, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile, UX Wireframes, Layout Design, User Experience (UX), User Flows, User Research, UX Strategy, Design Systems, User Journeys, Interaction Design (IxD), Presentation Design, Visual Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Newsletter Design, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, Communication Design, Online Banners, Banner Design, Package Design, Brand Books, Web UX Design, Brand Logos, Iconography, Color Schemes, Brand Identity, Mobile App Design, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, Stationery Design, Landing Pages, Layout, UI Development, UX Audits, Usability Testing, Consumer Products, iOS, Visual Design Language, Print Ads, Editorial Design, Professional Services, Luxury Goods, UX Design, Product Design, Packaging, Product Packaging, Project Management, Tone of Voice, Design, Consumer Behavior, Illustrator CS5, Google Slides, Websites, Responsive Web Design (RWD), Conversion Rate Optimization (CRO), Web App Design, Merchandise, Brand Positioning, Desktop, Design Leadership, Software, Collaboration, Product Discovery, Production Management, Figma, Typesettings, B2C Marketing, Newsletters, Search Engine Optimization (SEO), UI Motion, Workshops, Icon Design, Consumer Packaged Goods (CPG), Sales & 市场营销，利益相关者管理，印刷营销
Senior Graphic Designer
2011 - 2013
Spring in Alaska
- 领导艺术指导，并为企鹅出版等一系列品牌设计了许多印刷和数字项目, Woolworths, Red Bull, and more.
- 与客户沟通，参加简报会，介绍工作.
- 我在公司的时候把工作室彻底改造了.
- 在现场艺术指导照片和视频拍摄.
- 指导实习生和初级设计师——担任高级设计师/艺术总监.
Technologies: Adobe Suite, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, WordPress, eCommerce, eCommerce UI, eCommerce Design, Shopify Design, Logotype, Custom Logos, Wireframing, UX Design, WordPress Design, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Startups, Small Business Design, Grid Systems, Identity, Typography, UI Grid, Graphic Design, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Apps, User Experience (UX), User Flows, Pitch Decks, Presentation Design, Logo Design, Print, Collateral Design, Social Media Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Brand Guidelines, Newsletter Design, Illustration, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, Mailchimp, WordPress Themes, Communication Design, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Web UX Design, B2B, Website Builders, Fashion Design, Brand Logos, Iconography, Color Schemes, Brand Identity, Digital Brand Identity, Rebranding, Mobile UI, Brand Ecosystems, Market Research, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Social Media Marketing (SMM), Digital Marketing Strategy, Brochures, Stationery Design, Landing Pages, Layout, UI Development, Health & Wellness, Consumer Products, Technology, iOS, Motion Graphics, Visual Design Language, Print Ads, Editorial Design, Professional Services, Luxury Goods, SaaS, Packaging, Product Packaging, Project Management, Tone of Voice, Design, Consumer Behavior, Healthcare, Illustrator CS5, Websites, Responsive Web Design (RWD), Beauty Products, Merchandise, Small Business, Brand Positioning, Banking & Finance, Desktop, Design Leadership, Software, Collaboration, Typesettings, B2C Marketing, UI Motion, Icon Design, Consumer Packaged Goods (CPG), Sales & Marketing, Print Marketing
Graphic Designer
2010 - 2011
Canvas Group
- 参与花旗银行的创意项目，制作宣传活动和印刷品.
- 直接与客户沟通，管理自己负责的项目.
- 展示工作，并直接向客户推销.
Technologies: Adobe Suite, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, WordPress, eCommerce, eCommerce UI, eCommerce Design, Logotype, Custom Logos, WordPress Design, Web UX, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Startups, Small Business Design, Grid Systems, Identity, Typography, Real Estate, UI Grid, Graphic Design, App Design, Apps, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Product Design, Mobile, UX Wireframes, Layout Design, Landing Page Design, Responsive Web Apps, User Experience (UX), Presentation Design, Logo Design, Print, Collateral Design, Marketing Campaign Design, Instagram, Adobe Creative Suite, Illustration, Responsive UI, Color Palettes, B2C, Consumer-facing Product Design, Dashboard Design, WordPress Themes, Communication Design, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Website Builders, Fashion Design, Brand Logos, Iconography, Color Schemes, Brand Identity, Digital Brand Identity, Rebranding, Brand Ecosystems, Brand Strategy, Website Redesign, Competitive Analysis, Printing Materials, Brochures, Stationery Design, Layout, UI Development, Consumer Products, iOS, Visual Design Language, Print Ads, Editorial Design, Professional Services, Packaging, Product Packaging, Project Management, Tone of Voice, Food & Beverage, Design, Consumer Behavior, Illustrator CS5, Websites, Responsive Web Design (RWD), Small Business, Brand Positioning, Banking & 采购产品财务，桌面，软件，登陆页设计师，排版，图标设计，销售 & Marketing, Print Marketing
Junior Designer
2009 - 2010
Samdog
- 为新西兰图书馆周发起活动, 包括监督惠灵顿图书馆的现场摄影艺术指导. 这一活动在新西兰的图书馆中得到了广泛的宣传.
- 为新西兰自然保护周设计了一个活动, including creating the concept, pitch, illustrations, and all printed and online collateral.
- 使用Samdog的专有内容管理系统为客户设计和开发网站.
Technologies: Adobe Suite, Visual Design, UI Design, UI Branding, Visual Storytelling, Prototyping, Web UI, Web Design, Branding, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, eCommerce, eCommerce UI, eCommerce Design, Logotype, Custom Logos, UX Design, WordPress Design, Adobe Photoshop, Adobe InDesign, Adobe Illustrator, Web, Adobe, Visual Identity, Communication, Presentations, Digital Creative Direction, Creative Design, Print Media, Advertising, Writing & Editing, Website CMS, Business Card Design, Posters, eCommerce Web Design, Small Business Design, Grid Systems, Identity, Typography, Graphic Design, User Interface (UI), Design Strategy, Marketing Design, Mobile Web Design, Web Fonts, Color Selection, Luxury Industry, Digital Branding, Layout Design, Presentation Design, Logo Design, Print, Collateral Design, Marketing Campaign Design, Adobe Creative Suite, Color Palettes, B2C, WordPress Themes, Communication Design, Online Banners, Banner Design, Marketing, Package Design, Brand Books, Brand Logos, Color Schemes, Brand Identity, Rebranding, Brand Ecosystems, Website Redesign, Competitive Analysis, Printing Materials, Brochures, Stationery Design, Layout, Print Ads, Editorial Design, Government, Product Packaging, Design, Illustrator CS5, Websites, Responsive Web Design (RWD), Small Business, Brand Positioning, Desktop, Typesettings, Icon Design, Sales & Marketing, Print Marketing
Fluro Magazine
- 确定设计方向，负责版面文章.
- 与作家合作，创造有趣的，可读的文章.
- 管理印刷制作，并在杂志付印前校对.
Technologies: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Web Design, Adobe CC, Mockups, Digital, Photoshop CC, InDesign CC, Illustrator CC, Logotype, Custom Logos, Web, Adobe, Visual Identity, Creative Design, Print Media, Writing & Editing, Posters, Grid Systems, Identity, Typography, Layout Design, Logo Design, Print, Adobe Creative Suite, Color Palettes, Communication Design, Brand Logos, Color Schemes, Brand Ecosystems, Printing Materials, Stationery Design, Layout, Print Ads, Editorial Design, Illustrator CS5, Websites, Small Business, Brand Positioning, Typesettings, Print Marketing
