David Britton
Verified Expert in Product Management
Product Manager
Dave takes a customer & 假设驱动的方法来定义、验证和扩展引人注目的产品. 他领导了金融科技、SaaS、电子商务、广告科技和市场领域的移动/网络产品. Skilled in strategy (differentiation, growth, monetization), planning (road maps, GTM, MVP design), and execution (backlog, user stories, pilot management, A/B tests), he's equally comfortable leading teams, talking to users, and analyzing behavioral data.
Project Highlights
Expertise
Work Experience
Co-founder | CEO
BookMigo
- Developed and growing BookMigo, a digital book club, 这使得朋友和陌生人之间可以共享阅读体验.
- Discovered and validated enthusiast reader needs/desires.
- 设计和验证原型，重点关注快乐(伙伴阅读，阅读挑战).
- Defined MVP iterations, GTM plan, and the owning backlog.
- 积极与发行商合作，验证发行和盈利模式.
CEO | Principal
ProdRocket
- Helped Array.io define their brand, positioning and product architecture. Led content strategy and launch of Array.io website.
- 为一款冥想手机应用定义、验证并执行盈利/GTM计划.
- Conducted an opportunity analysis, customer discovery, and product validation for a music-tutoring app.
- 为“现场团队”定义机会并验证基于信使的生产力应用程序的产品."
- Performed a market analysis, business model design, and customer discovery for a real-estate agent SMS chatbot.
Director of Marketplace Products
AutoTrader.ca
- 领导2000万月活跃用户和5000家汽车经销商的产品和产品营销——专注于为购车者创造价值, dealers, and OEMs.
- 率先推出“即时现金优惠”和GTM，创造了八位数的增量收入.
- 领导从基于团队的产品开发组织到基于部落的产品开发组织的转变(与工程部门一起).
- 在8个跨职能小组中建立了一个基于任务和okrs的路线图规划流程.
- 与我的团队合作，从利基广告产品(非prime)中获得了约500万美元的收入, multiprovincial upgrades and OEM keyword conquest).
Chief Customer Officer
BoardOnTrack
- 领导市场营销，客户成功和产品，负责约200个SaaS客户的经常性收入.
- 通过推动初始产品采用和推广升级产品，使美元留存率同比增加16%.
- 开发产品包装/定位，改善销售和客户成功平台.
- 定义客户旅程和服务设计地图，并在所有接触点上制作CS剧本.
Director of Product Management
FlyWire
- 领导所有面向客户的产品(机构计费)的产品和产品营销, consumer payments).
- 发展平台和功能以开拓新市场(英国、非盟、美国)和垂直市场(健康).
- 领导高等教育合作/整合，增加收入500万美元.
- Launched a web crawler to track competitor’s FX rates, helping sales accumulate ~$3 million in bookings.
Product Manager — Consumer Web
FlyWire
- Harnessed consumer feedback (interviews, surveys) and A/B testing to increase payment conversion by 15%.
- Developed/owned FX pricing strategy, 旨在最大化外汇收入(多变量测试)，同时考虑竞争对手的利率和用户满意度.
- 发布了“先进的融资平台”，将支付交付从3.5 to 1.5 days.
- 领导整合国别支付，以支持中国的增长, India, Korea, Brazil, and Africa.
Senior Associate (Corporate Development)
Enova International (ENVA)
- 领导全面的市场分析，确定新的lob，以推动公司增长和多元化(基于市场机会和获胜能力).
- 为中小企业贷款业务定义和验证产品机会, 从商业案例和MVP设计到试点执行.
- 设计/推出全公司创新计划(“创新智库”), where employees submit ideas, pitch to the CEO, and get approval to pursue proof-of-concept.
Founder | CEO
3D Printer Hub
- 推出首个3D打印机市场，在18个月内销售额达到30万美元.
- 建立基于magento的电子商务平台，支持跨国际市场的定制定价.
- 与约15家制造商建立了合作伙伴关系，获得了直销销售的佣金.
Associate (Growth Marketing | Strategy & Operations)
Enova International (ENVA)
- 管理1000万美元的潜在客户/联盟预算，优化了LTV和CPA.
- 领导QuickQuid/Pound2Pocket原生应用的产品发布和移动网页的重新设计.
- 为30人的承保部门设计风险管理和流程优化.
- Identified, designed, and launched a pre-approval direct mail program, yielding 12% increase in US loan volume.
Director of Operations | Director of Marketing
Uceda Institute (Chain of ESL Schools)
- Oversaw and was responsible for P&拥有约500名学生和约15名学术/行政人员的ESL学校的L.
- 通过提高保留率(课程质量)和现场营销，入学率同比增长20%，收入增长15%.
- Served as marketing director for nine ESL locations, 通过海外国际学生合作增加10%的入学人数.
Project History
AutoTrader.ca | Instant Cash Offer
http://www.autotrader.ca/ico/Led the product, partnerships, pilot execution, GTM即时现金报价策略——从珠三角到500家经销商，6个月.
Product Features:
• Consumer journey: an online funnel to offline drop-off
• Consumer and dealer value prop and messaging
• Condition analysis and pricing engine
• City/region-based dealer lead routing
• Dealer dashboard and service design map
• Auction disposal/drop-off partnership
FlyWire | Healthcare Vertical
http://www.flywire.com/Led the market analysis, product definition, 以及针对国际患者的医疗保健计费产品的GTM策略.
我与销售/早期采用者密切合作，提炼客户需求, identify delighters, and refine the value proposition.
Headway Capital | Business Launch
http://www.headwaycapital.com/率先推出了一个高8位数的中小企业贷款-从构思, opportunity validation, MVP design, and go-to-market.
Education
Master's Degree in International Relations
University of Chicago - Chicago, IL, USA
Bachelor's Degree in Psychology
Rutgers University - New Brunswick, NJ, USA
Skills
Tools
Trello, Jira
Paradigms
Scrum、看板、市场平台、转化率优化(CRO)
Industry Expertise
采购产品教育技术，医疗保健，营利性教育，高等教育
Other
Software as a Service (SaaS), Story Mapping, Fintech, Mobile Apps, Lean Project Management, A/B Testing, User Flows, eCommerce, Business Models, Minimum Viable Product (MVP), Financial Products, Customer Success, Monetization, Growth Strategy, Roadmaps, Backlog Grooming, Feature Backlog Prioritization, Route to Market, Lending, Customer Discovery, Market Research & Analysis, Wireframing, Validation, Lean Product Development, Lean Startups, Product Marketing, Positioning, Partnerships, Integration, Microsoft Excel, Growth, Product Management, Business Analysis, Requirements, Product Strategy, Product Roadmaps, Go-to-market Plans, User Research, Product Design, Product Frameworks, Innovation, Product Ownership, Product Discovery, Education, Education Product Manager, Healthcare Product Manager, Payment Product Manager, Social Networking, Advertising Technology (Adtech), Small Business, Publishing, Financial Modeling, User Journey Maps, APIs, Payment APIs, SQL, SEO Marketing, Search Engine Marketing (SEM), eCommerce Management
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